Almost is Comfortable. Enough is Scary. But Nothing Grows in Comfort Zones: Embracing Momentum to Relaunch Your Dreams
- Ashtyn Watkins-Shaw
- Jan 14
- 4 min read
Introduction
Almost is a warm blanket on a cold day. It’s safe, familiar, and easy to wrap yourself in. But “almost” doesn’t lead to breakthroughs, just as staying comfortable rarely leads to meaningful growth. To reach "enough," you have to confront fear, uncertainty, and discomfort. That’s where the magic happens—beyond the boundaries of what feels safe.
This past week, I completed the first phase of a transformative journey, one step closer to relaunching my coaching business. The experience reminded me of an essential truth: growth only happens outside our comfort zones. Now, with the momentum of week one of Half Marathon Prep behind me, the focus shifts to building something extraordinary, not just for myself but for others ready to push beyond their limits.
Why Comfort Zones Are a Trap
We all know the allure of comfort zones. They feel safe, predictable, and manageable. But comfort zones come with a hidden cost: stagnation. Staying in a space that feels "almost enough" keeps you from realizing your full potential.
Comfort zones limit your vision. They whisper, “This is good enough. Don’t risk it all for something uncertain.” But here’s the hard truth: “good enough” rarely leads to fulfillment. Growth, by nature, is messy. It’s uncomfortable. It asks you to question the very boundaries you’ve created for yourself.
To grow, you must recognize that fear and discomfort aren’t enemies—they’re guides. They point to the areas where you’re holding yourself back and where change is most needed.
The Importance of Growth Through Discomfort
Growth begins when you stop avoiding discomfort and start embracing it. Think about every time you’ve achieved something meaningful—whether it was learning a new skill, overcoming a challenge, or making a life-changing decision. Chances are, those moments came with a healthy dose of fear.
Discomfort is where you develop resilience, courage, and clarity. Without it, you remain stuck in cycles of complacency, never pushing the boundaries of what’s possible.
When I decided to relaunch my coaching business, the fear was real. What if I failed? What if it wasn’t the “right” time? But I realized that waiting for the “perfect” moment was just another excuse to stay comfortable. Instead, I leaned into the discomfort, knowing that every small step forward would bring clarity and momentum.
Week One Wins and the Power of Momentum
The first week of any journey is crucial. It sets the tone and proves to yourself that you’re capable of taking action. Completing week one of my plan felt like planting the first seeds of something new—a small but significant step toward creating a person that aligns with my vision and goals.
Momentum is powerful because it builds trust in yourself. Each small win reinforces the belief that you’re moving in the right direction. It’s not about perfection or massive leaps forward; it’s about showing up consistently, even when it’s uncomfortable.
For me, this week’s wins included refining my vision, connecting with myself, and outlining the next steps for my coaching business. None of these tasks were monumental on their own, but together, they created a sense of forward motion that fuels the bigger picture.
The Coaching Business Relaunch—A Vision Beyond Comfort
Relaunching my coaching business isn’t just about creating a source of income. It’s about building a platform that empowers others to step out of their comfort zones and into their potential. My mission is to guide people who are ready to leave “almost” behind and embrace the possibilities of “enough.”
This business is a reflection of my own journey. I’ve been where my future clients are—stuck in the liminal space between comfort and growth, unsure whether to take the leap. I want to be the person who helps them find clarity, take action, and create momentum in their lives.
As I relaunch, I’m focusing on creating programs and content that inspire action. It’s not just about offering advice; it’s about giving people the tools and support they need to embrace the discomfort of growth.
Strategies for Staying Out of the Comfort Zone
Set Measurable Goals: Define clear, actionable objectives that keep you focused. Instead of vague aspirations, break your goals into smaller milestones with deadlines.
Embrace Failure: Redefine failure as feedback. Each misstep is a lesson that brings you closer to your goals.
Surround Yourself with the Right People: Find a community or mentor who challenges and supports you. Growth thrives in an environment of accountability and encouragement.
Take Small, Consistent Actions: Momentum isn’t built in a day. Show up daily, even if your steps feel small. Consistency compounds over time.
Reframe Fear: Fear is a signal that you’re on the edge of growth. Instead of avoiding it, ask yourself what it’s trying to teach you.
Conclusion
Almost is comfortable, but comfort doesn’t lead to transformation. Enough is scary, but it’s also where life becomes extraordinary. If you’re waiting for the “perfect” time to start, let this be your sign: The time is now.
As I embark on this journey to relaunch my coaching business, I’m committed to embracing discomfort, building momentum, and helping others do the same. Whether you’re starting your own business, pursuing a personal goal, or simply trying to push past your limits, remember this: Nothing grows in comfort zones. Growth begins the moment you step beyond them.
Let’s grow together. What’s your next step?
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